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Carlsberg oct 8 2012_100

Alberto Frausin

CEO, Carlsberg Italia

BACKGROUND / Academic and professional background

After the degree in Economics at Bocconi University in Milan, he began a sound career in the FMCG world, also at international level.

He worked for Kraft, Johnson Wax, Ferrero both in Marketing and Sales and afterwards in the General management of Manetti & Roberts.

After the role of CEO of Zambon and Galbani – Gruppo Lactalis, he became CEO for Carlsberg Italia in 2007.

ACHIEVEMENT/ What is the project/initiative/startup/company you will be presenting at the Positive Economy Forum all about ?

Sustainability according to Carlsberg Italia.

LOCATION/ In which city, country, part of the world do you conduct your activities ?

Responsible for Italy and for the international BU of Carlsberg Group dedicated to the worldwide commercial development of the DraughtMaster project.

IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, startup, company ?

SustainaBEERity is the word.

QUOTE/ A saying, quote or reference phrase that tells something about you

The challenge for sustainability in the F&B sector opens up new horizons to the whole industry. Sustainability lies in the ingredients coming from agriculture. In the transformation of the production. In the conservation process allowing foods and beverages to get to us at their best. In the end-life approach which prevents waste and enables packaging re-use and logistics impacts reduction. In the measurement through scientific tools such as LCA. The circular economy is now a necessity: no one can win on its own!