SURNAME FIRST NAME
• Cofounder of Passodue, a consulting and training firm operating in the field of
marketing and sales ethics
• Author, together with Alberto Aleo, of the book “Sales Ethics” published in Italy
by FrancoAngeli and in the US by Business Expert Press
1/ BACKGROUND / Academic and professional background
Graduated in Computer Sciences; Alice is an expert in negotiation, interpersonal
communication and team work. Since 2013, she has been developing an
independent research on Sales Ethics whose result is an innovative method of
conducting sales activities.
2/ACHIEVEMENT/ What is the project/initiative/startup/company you will be presenting at the Positive
Economy Forum all about ?
Alice is going to show how the Sales Ethics approach can contribute to “Positive
employment: how can institutions and entrepreneurs work to reduce youth
3 / LOCATION/ In which city, country, part of the world do you conduct your activities ?
Passodue is based in Cesena (FC). We work for leading companies in Italy, and we
collaborate with institutions and research teams in the US regarding business and
sales ethics topics.
4 / IMPACT/ What is the positive economic, social, political, environmental…of the activity, project,
initiative, startup, company ?
In 2013, we started an international and independent research on sales ethics which
has involved Italian Companies and US Institutions. The result of our work is a
method to effectively manage sales activities based on ethics, trust and relationships.
This approach has been successfully adopted by several companies, and it has
actively contributed to the concept of Positive Economy.
5 / QUOTE/ A saying, quote or reference phrase that tells something about you
“Money makes the world go round, but it’s trust that moves people” – Sales Ethics,
Business Expert Press 2015
“Partem claram semper aspice” – Passodue’s motto