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Brunello Cucinelli

President Brunello and Federica Cucinelli Foundation

BACKGROUND / Academic and professional background :

Humanist Training

ACHIEVEMENT/ What is the project/initiative/startup/company you will be presenting at the Positive Economy Forum all about ?


LOCATION/ In which city, country, part of the world do you conduct your activities ?

Solomeo, Perugia


IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, startup, company ?

The foundation’s main objective is to “embellish humanity”.


QUOTE/ A saying, quote or reference phrase that tells something about you :

“Act in such a way that you treat humanity, whether in your own person or in the person of any other, never merely as a means to an end, but always at the same time as an end.” I. Kant.