Head of strategic marketing, Fleury Michon
BACKGROUND / Academic and professional background ACHIEVEMENT/ What is your project, initiative, start-up, company all about?
Graduated from the business school EM Normandie (in le Havre), David started his career within Danone group. In 1998, he starts working for Lesieur in the marketing department and then in the commercial department. In 2009, he become head of the marketing division of the group. In 2012, he is named Marketing Personality of the Year(http://youtu.be/7g6tfuEYPmk).
Since February 2013, David has been the Head of strategic marketing at Fleury Michon. In 2014, he launched, whith the Surimi teams, the #VenezVerifier campaign (http://youtu.be/lToKjAnVcuk?list=UUWLOyXHsZDvkfxk2LLrnBXQ).
David also co-founded the platform “Réussir avec un marketing responsible”, which translates as “succeeding with sustainable marketing”. (http://www.reussir-avec-un-marketing-responsable.org/la-demarche).
LOCATION/ In which city, country, part of the world do you conduct your activities?
Pouzauges – Vendée / Paris / France / Spain / Italy / Canada / Scandinavia
IMPACT/ What is the positive economic, social, political, environmental…of your activity, project, initiative, start-up, company?
Fleury Michon is the second most bought brand in France according to Kantar. Keeping the spirit of a family-owned and independant brand, Fleury Michon is present in the deli meats market, the catering market and the surimi market.
Fleury Michon was created in 1905, when Félix Fleury and Lucien Michon met. Historically,the brand has always been very strong on the deli meats market. The brand developed in the 80’s on the catering market, with the launch of its ready-made meals in 1974, then, the seafood catering in 1992. Fleury Michon has an annual turnover of 707,1 M€ and employs 3783 people. Fleury Michon is on the retail industry markets, but also on the market of catering services for companies, with Room Saveurs, and in other countries.
QUOTE/ A saying, quote or reference phrase that tells something about you:
“Some look at things that are, and ask why. I dream of things that never were and ask why not?” Georges Bernard Shaw