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Elizabeth Pastore-Reiss

Directrice, Ethicity , Delegate General Director, Greenflex

BACKGROUND / Academic and professional background

Deputy chief executive of Greenflex, a service company specialized in sustainable development (Consulting-Energy-Technology)
Graduated from Sciences Po Paris and Rouen Management School
She founded Ethicity in 2001, a consulting company specialized in sustainable development and marketing that accompanies companies in setting up their sustainable development strategy and expressing it in theirs products and services, and in the communication strategy to strengthen ties with the different group of customers. (
Speaker in many seminars about sustainable development and nearby many NGO
Since 2004, publication of annual reports about French and responsible consumption
Author of the “Le Marketing Durable” book (Editions Eyrolles) and co-author of “Le Marketing Ethique” (edition Village Mondial 2004), “Business sous influence” (edition Organisation), “Communiquer sur le développement durable” (edition d’Organisation) and of the book “Les 7 clés du marketing drable” (2012).

ACHIEVEMENT/ What is your project, initiative, start-up, company all about?

The responsible consumption trends from a study realized since 10 years by Ethicity

LOCATION/ In which city, country, part of the world do you conduct your activities?

In France and all over the world

IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, start-up, company

Making the services and products offered by companies evolve, having a leverage effect on production model and consumer behaviors

QUOTE/ A saying, quote or reference phrase that tells something about you

For sustainable ways of life