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François Rouvier

Director Sustainable Mobility & MOBILIZ program

BACKGROUND / Professional and educational background:

Is heading CSR/sustainable mobility and the MOBILIZ program of Renault since 2011. Graduated of a MSC in Economics and a MBA from Lyon Management School, he has started his career in 1987 at Michelin. He’s occupying various assignments in Sales & Marketing until he becomes GM of Michelin Korea from 1995 up to 1999 when he joins Renault. Director Sales & Marketing of Renault Sport Technologies, general manager of Renault dealers inStrasbourg, he becomes in 2007 general manager of the Africa and Asia Renault importers.

ACHIEVEMENT / What does the project/initiative/startup/company you will be presenting at the Positive Economy Forum consist of?

MOBILIZ is an intrapreneurial programme which aims at bringing mobility solutions accessible to those who have to bear financial difficulties or to find a job. We have developed among the Renault distribution network, a group of voluntary dealers which propose to eligible people some half priced products and services.

We have created a solidarity investment fund (Mobiliz Invest) and launched an internal solidarity dedicated fund for employees ; as of today, slightly more than 3000 employees have subscribed.

LOCATION / Where do you lead your project/company (city, region and country)?

France as of today

IMPACT / How do you evaluate the economic, social, politic and environmental impact of your project / action?

One out of two job seekers has already refused a job because of a lack of mobility solution. We bring some very concrete solutions to our beneficiaries (2000 so far). We also help and support young entrepreneurs who create start ups focused on mobility and looking for social impact. We contribute to transfrm job seekers into job builders.

QUOTE / A sentence, quotation or a word that best describes you

Saint Exupéry : “to be a man, is precisely to be responsible. It is to feel ashamed in front of a misery we didn’t cause. It is to be proud of a fellow’s victory. It is to feel, when laying the stone, that we contribute to build the world.”