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Jean-Michel Herbillon

Cofounder of Incroyables Comestibles France movement, Country coordinator

BACKGROUND / Professional and educational background:

Jean-Michell Herbillon is 45 years-old, a father of four, living in Alsace, near Colmar. He has been committed to civic territorial transition movements. As a member of the Colibris civic movement, he is one of the founders of Incroyables Comestibles France.

JM Herbillon has worked as an independent consultant for ten years, as an advisor in public policy, training and facilitator for public debate and civic participative initiatives for Plateforme Territoire, a group of independent offices specialized in territorial prospects, new eco-urban development methods and citizen involvement.

He is now working as a country coordinator for the Incroyables Comestibles en France movement. He notably coordinates a working group developing a labelized method called “ville et villages comestibles de France – Territoires citoyens d’autosufisance alimentaires des territoires”. He is also Chairman of a non-profit called Prim’enfance.



ACHIEVEMENT / What does the project/initiative/startup/company you will be presenting at the Positive Economy Forum consist of?

Born in England and now implanted in 25 countries, les Incroyables Comestibles is an inclusive and participative  urban agriculture citizen initiative. In France, les Incroyables Comestibles has grown spectacularly, with initiatives implanted in over 500 cities and villages across the country. The goal is to create a new living space by reinvigorating local exchange and sharing organic fruit and vegetables grown by locals and shared freely. It invites all inhabitants in the area to grow wherever possible by taking over public space. A small sign says: “Food for sharing: help yourself, it’s free!”. This initiative reconnects people and connects them to the earth. The shared gardens are meant to draw attention to the issue of healthy local eating, and aims to put territories on the path to food self-sufficiency.



LOCATION / Where do you lead your project/company (city, region and country)?

Les Incroyables Comestibles is implanted all around France with community gardens in over 600 municipalities, large cities and in the countryside. The Incredible Edible movement is implanted in 25 countries and on all continents through citizen actions.



IMPACT / Quel est l’impact économique, social, politique, environnemental positif… de cette action, projet, initiative, entreprise?

Les Incroyables Comestibles aims to relocate the economy through territorial dietary transition towards healthy and local eating. They work for the transformation of local food systems: intensification and diversification of local products, developing food processing facilities, short circuits, transforming collective catering supply, promoting new nutritional values, avoiding food waste. etc.

L’action des Incroyables Comestibles a un impact sur les domaines suivants:

- Mobilisation citoyenne et développement d’actions citoyennes de plantation partagées

- Mise en oeuvre de projet de transition alimentaire de territoires

- Conversion à une agriculture bio et de qualité

- Bilan carbone des systèmes alimentaires locaux

- Lutte contre le gaspillage alimentaire



QUOTE / A sentence, quotation or a word that best describes you

“Don’t worry, be Incredible !”  or “Believe in the power of small actions”.