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Mariale moreno

Mariale Moreno

Research Fellow, Cranfield University.

BACKGROUND / Professional and educational background:

Since she completed her PhD at Loughborough University on User-Centered Design and Sustainable Consumption, her work focuses on current business opportunities through data-driven innovation. Mariale has lead research activities with Cisco, The Clearing, Philips and the Ellen MacArthur Foundation on how digital intelligence could enable circular and positive business models.

 ACHIEVEMENT / What does the project/initiative/startup/company you will be presenting at the Positive Economy Forum consist of?

‘Borough’ is a venture in partnership between Cisco, The Clearing and Cranfield University, which aims to demonstrates a proof of principle of how the future of manufacture and retail would be.

At Borough we believe that every shoe should be designed to move us. At Borough every shoe is freshly baked to order. We 3D scan your food, and 3D prints your shoes. Printing your shoes in store means you can make your very own designs, and have designs from both hard-to-find independents and famous brands too. Our modular design system means you can repair, replace or upgrade your shoes to keep them forever fresh. And all our shoes have technology built-in, so they learn how you move, what whole works for you and when a part needs to be repaired or replaced.

At Borough we also believe that shoes should move whole communities. Each of our shops is part of a local area, learning from and supporting the identity of the community. And because identities are constantly evolving, every shoe we make can be deconstructed and reborn as a new pair. Our shoes are precious to us. Nothing is every wasted in their creation and re-creation.

LOCATION / Where do you lead your project/company (city, region and country)?


 IMPACT / How do you evaluate the economic, social, politic and environmental impact of your project / action?

Borough is designed to be the first local shoe manufacturer that makes shoes following the principles of Circular Economy using high-technology that revolutionize the future

QUOTE / A sentence, quotation or a word that best describes you

Design is not just what it looks like and feels like. Design is how it works. Steve Jobs