Co-founder, CEO Greenway Grameen Infra
BACKGROUND / Academic and professional background
Neha Juneja is the co-founder & CEO of Greenway Grameen Infra, a start-up designing and marketing efficient cooking solutions to rural households. Previously, Neha organized community-led projects and need-analysis consulting in a wide array of areas including agro forestry, primary energy supply, and water access across rural India. She has been internationally recognized for her excellence in product design. In addition to the numerous awards she has helped GGI secure, Neha was named 2010’s Brightest Young Climate Leader by the Hindustan Times & British Council and won the L’Oreal Paris Femina Women Award for Science and Innovation in 2013. She earned her MBA from FMS, Delhi and a BE in Production & Industrial Engineering.
ACHIEVEMENT/ What is your project/ initiative/startup/company all about?
Greenway was formed with the vision and ambition to serve rural consumers with high performance, affordable product based solutions. We deploy technologies into products through the process of user driven co-creation. Our first product, the Greenway Smart Stove, forms a modern replacement for traditional mud stoves, saving 65% fuel and emitting 70% less smoke, thus enabling healthier, happier kitchens. Greenway also works to build market based distribution networks that are cost efficient and provide for high service efficacy.
LOCATION/ In which city, country, part of the world do you conduct your activities?
India, headquartered in Mumbai
IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, startup, company?
In India over two-thirds of the population (~165 million households) cook on traditional mud stoves which consumes copious amounts of firewood and emit noxious emissions making them the #1 health risk for women in South Asia. Our stoves form modern replacements for mud stoves delivering fuel savings which translate into avoided GHG emissions and deforestation, additionally, the emissions are limited to safe levels ensuring better health for the entire household. Our stoves are sold through rural market based channels wherein we also take a comprehensive approach to understanding the range of constraints that low-income consumers face such as affordability etc. and find solutions to the same.
QUOTE/ A saying, quote or reference phrase that tells something about you
Customer is Queen.