Director France, Airbnb
BACKGROUND/ Academic and professional background
Nicolas Ferrary joins Airbnb for the opening of the French office in February 2012 as Head of Operations, overseeing in particular business development and partnerships. Since May 2013, he is Country Manager for France, Belgium and Morocco, leading a team of fifteen people in charge of developing the services for hosts and travellers. Prior to joining Airbnb, Nicolas was Regional Manager at Groupon France. He started his career as a consultant at McKinsey.
ACHIEVEMENT/ What is your project, initiative, start-up, company all about?
Created in 2008, Airbnb is a collaborative plateform where peers have the possibility to rent a accomodation – a appartment for a night, a bedroom for a week or a house for a month – at a large range of prices. We connect travellers seeking for a new way of travelling and house owners who have available room.
LOCATION/ In which city, country, part of the world do you conduct your activities?
40 millions people have already spent time in one of the 1,5 million available accomodation in the world (192 countries).
IMPACT/ What is the positive economic, social, political, environmental… of your activity, project, initiative, start-up, company?
The French Airbnb community has a significant impact on the tourism industry and, as a consequence, on the national economy. By offering new housing options, Airbnb makes the touristic activity grow and urges additional travelers to visit France. Moreover, thanks to a wide range of housing options with sometimes more affordable prices, Airbnb takes part of tourism diversification everywhere in France.
The consulting company Asterès has calculated the economic impact of Airbnb users’ expenses in France as well as the job creation opportunity linked to this impact. Between August 2013 and July 2014, this impact is estimated to 1,02 billion Euros, corresponding to more than 5300 created jobs.
Many stays wouldn’t happen without Airbnb: 30% of questionned people assure that they wouldn’t have traveled, or wouldn’t have staid that long if this housing option hadn’t existed. 72% of Airbnb travelers answered that Airbnb urges them to come back in France or in the area they visited.
People traveling in France are looking for more than a classical housing offer. 83% of Airbnb travellers said they want to “live like a local”. More than offering an alternative housing option, Airbnb make people visiting France to stay longer and spend more than usual hotels’ clients .
The averable Airbnb host earn 300€ a month. This is a non-trivial side income but doesn’t represent the equivalent of a full time activity. 74% of hosts have rented less than 20 times in the last 12 month. Moreover, they use the majority of their Airbnb income (53%) to pay home everyday expenses.
QUOTE/ A saying, quote or reference phrase that tells something about you
“The best way to predict the future is to create it.” – A. Lincoln