Nicolas Métro has worked for twenty years for big companies, in France and abroad, in the field of marketing and general management.
In 2005, as he was following a Master in Ethical Leadership Development with the Research & Evolution consultancy, he decided to “reconnect with his family DNA”- his two grandfathers were forestry workers -and devote himself to the forest.
He created his company, Kinomé, which means tree’s bud and eye in Japanese, with a clear vision: use the trees as a solution for human and economic development, and spread this vision all around the world. In order to increase the number of projects in the world, he created the Forest & Life movement in 2010. To date, Kinomé planted and protected four million trees in twelve countries, which contributes to improving the living conditions of 200,000 people.