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Pascal Demurger


BACKGROUND / Professional and educational background:

As an ENA alumni, Pascal Demurger left the budget department of the Ministry of Economy and Finance to join MAIF in 2002. He has held several positions, before becoming CEO in 2009.

Elected president of GEMA in 2014, he also promotes building the French Insurance Federation, of which he has been Vice-President since its creation in 2016. He is also the first president of the Mutual Insurers Organization founded that same year.


ACHIEVEMENT / What does the project/initiative/startup/company you will be presenting at the Positive Economy Forum consist of?

Created 80 years ago, MAIF was developed to protect 3 million households. Our model relies on a carefully maintained virtuous cycle. The constant search for our members’ satisfaction event at the detriment of the company’s financial interests is what feeds their loyalty. Not having to look for new insured persons constantly, we can focus on our efforts and investments for the satisfaction of members. In order to reinforce this model and still promote our collaborators’ fullfilment, we have chosen to progressively give up traditional hierarchic management and replace it with a management led by trust and will. Finally, with an active social responsibility policy within the company, we wish to go further and contribute to building a better world for our children.


LOCATION / Where do you lead your project/company (city, region and country)?

Niort, France