CEO, EPEA - The cradle of Cradle to Cradle
BACKGROUND / Academic and professional background :
Professor Dr. Michael Braungart studied Chemistry and Process Engineering in Konstanz and Darmstadt (Germany). In the 1980s he set up the chemistry department of Greenpeace and received his doctorate in Chemistry from the University of Hannover in 1985. Prof. Dr. Michael Braungart is founder of EPEA, Environmental Protection Encouragement Agency established in 1987 and holds the Academic Cradle to Cradle Chair for Innovation and Quality at Rotterdam School of Management, Erasmus University (RSM) and is professor at the Leuphana University in Lüneburg. For decades, Prof. Dr. Michael Braungart has pioneered the Cradle to Cradle design concept.
ACHIEVEMENT/ What is the project/initiative/startup/company you will be presenting at the Positive Economy Forum all about ?
Saving energy, being abstemious, making production processes more efficient and less harmful – these current principles of sustainability do not sound particularly attractive to Prof. Dr. Michael Braungart; they lack real innovation, positivity and effectiveness. Cradle to Cradle is different: products and production processes designed through its principles are healthy and even beneficial to both humans and nature.
LOCATION / In which city, country, part of the world do you conduct your activities ?
QUOTE/ A saying, quote or reference phrase that tells something about you :
The need for true innovation has never been more profound then now. We are capable to create high-quality circular alternatives which are beneficial for humans and nature. If the future can be positive, why choose differently?