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Rick Ridgeway B and W Photo

Rick Ridgeway

VP of Environmental affairs, Patagonia

BACKGROUND / Academic and professional background

Rick is chairman of Patagonia’s Footprint Council that oversees the company’s vanguard environmental and sustainability initiatives that include its, environmentally preferred materials in its products, Worn Wear partnership with customers and Footprint Chronicles reporting of its sustainability initiatives. He also oversees the company’s philanthropy making over 700 grants per year to environmental NGO’s.

ACHIEVEMENT/ What is your project, initiative, start-up, company all about?

We make our corporate decisions guided by our mission: Make the Best Product, Cause No Unnecessary Harm, and Implement Solutions to the Environmental Crisis.

LOCATION/ In which city, country, part of the world do you conduct your activities?

In which city, country, part of the world do you conduct your activities? Our markets are North America, South America, Europe and Asia.

IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, start-up, company?

We create solutions to the environmental crisis through our sustainability and our environmental philanthropy, and we inspire other companies to follow our lead.

QUOTE/ A saying, quote or reference phrase that tells something about you

“Every time we have made a decision to do good for the environment, it has helped do well as a business.” Yvon Chouinard,