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GOUJON Stéphanie

Stéphanie Goujon

General Manager, Agence du Don en Nature

BACKGROUND/ Academic and Professional background

Stephanie Goujon graduated from HEC. She participated to the launch of the Agence du Don en Nature (ADN, Agency for Donations In Kind) and became its general manager in 2009. She leads the operations team, coordinates all the actions and is the spokesperson of the association. This commitment reflects a desire to become involved in the sustainable development field. Before, Stephanie worked in advertisement during eleven years. She used to be sales director for DDB and managed budgets such as P&G, Danone, Unilever, Bouygues Telecom…For her commitment, Stephanie was elected Tribune Women’s Award in 2011, Woman for Sustainable Development in 2012 and Golden Woman in the Environment category in 2013.

ACHIEVEMENT / What is your project, initiative, start-up, company all about?

« Less waste, more sharing » ; with the Agence du Don en Nature (ADN), the circular economy is benefiting the most deprived.

Bringing a strong and efficient solution to waste while fighting against material precarity: this is the challenge taken up 6 years ago by ADN. ADN collects, from a hundred of responsible companies, unsold products intended for destruction because of marketing obsolescence (old packaging, end-of-line items, damaged packaging…) while they are of good quality and perfectly suitable for consumption. ADN then distributes them to the most deprived people in France through a digital logistic platform, with the help of local organizations. Recognized as a social and digital innovation by the presidential label “La France s’engage” (“France commits” in english), ADN distributes 500 000 € per weak of new products – laundry detergent, soap, underwears, saucepans, … – essential to live in a decent way. Its motto: “Less waste, more sharing”. In order to learn more:

LOCATION / In which city, country, part of the world do you conduct your activities ?

ADN fights against exclusion everywhere in France and relies on a network of 650 partner organizations. In Europe, ADN initiated a coalition called “Goods to Give” with 2 sister organizations in Belgium and Spain.

IMPACT/ What is the positive economic, social, political, environmental…of your activity, project, initiative, start-up, company?

  • Economic impact : 500 000 € of new products given each week to the most deprived people in France
  • Environmental impact: 12 000 tons of waste avoided since its creation
  • Social impact: 750 000 deprived people are helped every year

QUOTE/ A saying, quote or reference phrase that tells something about you 

“We have two lives, and the second starts when we realise we only have one.” Confucius