Partnerships and international relationships director, Al Barid Bank
BACKGROUND / Academic and professional background
Zakia holds a master in finance and banking and a master 2 in services marketing. After several experiences and responsibilities in three Moroccan banking institutions, I have joined Poste Maroc in 2008 as Marketing director in the general public area (service in charge of financial services).
After the creation of the bank in 2010, the marketing direction I was in charge of, worked for new products and services development focused on banking accessibility and has taken in charge the external communication and the different partnerships programs.
In 2012, I took the responsibility of the structure in charge of partnership development on a national and international scale, including international relationship and cooperation inside the global postal sector.
ACHIEVEMENT/ What is your project, initiative, start-up, company all about?
Al Barid Bank comes from the transformation and financial services of Poste Maroc. Al Barid Bank adopted the values of trust, proximity and accessibility to the group which it belongs, giving it a particular position on the Moroccan banking market. This position is mainly based on banking accessibility and financial inclusion for all Moroccan citizens. Al Barid Bank also provides education and accompaniment in term of financial education.
LOCATION/ In which city, country, part of the world do you conduct your activities?
Casablanca, Morocco, Africa, Arab world and Mediterranian
IMPACT/ What is the positive economic, social, political, environmental…of the activity, project, initiative, start-up, company?
We are convinced, at Al Barid Bank, that financial inclusion and banking services penetration are a major economic development tool, integrating all the population and those that are traditionally excluded from the banking sector. The challenge is to give access to banking services to most people to fight financial exclusion, precariousness and poverty.
QUOTE/ A saying, quote or reference phrase that tells something about you
« Faire et, en faisant, se faire, et n’être rien que ce qu’on fait » Jean-Paul Sartre.